Up2 Money is a new fintech platform assisting SMEs with accessing financial services. We developed a distinctive social media guide and implemented targeted Google search ads to establish Up2 Money’s brand presence. For the social media guide, we developed a unique look using brand colors, typography, and imagery. For the Google Ads setup we targeted four key markets by identifying relevant keywords and adapting localization into the ads. The social media guide and Google ads boosted Up2 Money’s initial visibility and engagement, driving relevant traffic and increasing conversions.